People create data by interacting with an organization. This data, if analyzed correctly, can gives great insights to organizations and measure KPIs. For example, right now we are creating important data that Quora can collect to discover who we are and what we are interested in–and better understand their audience. Once you understand how every organization can benefit from data, now think of how that data accumulates and grows exponentially over time. There we have BIG data.
Now, what is “big data analytics“? Businesses have a real incentive to collect and analyze their big data because it will lead to a more accurate analyses, which leads to better decision-making. Any company that really wants to make the correct decisions and truly cares about operational efficiency, cost reductions, and reduced risk, will have some type of business analysis software.